Entries Tagged as 'SEO'

Google Now Indexing and Crawling Flash

July 2, 2008 // Drew Stauffer

Judging by the buzz around the web today you would think that Google can now index all flash files. While this is partially true, I’m still a bit hesitant.

Adobe announced the news today, while Google explained things a bit, here and here and Vanessa Fox from Search Engine Land wrote up a very informative post explaining more clearly what Adobe and Google were trying to say.

One part that really puzzled me was the wording that Google used when explaining their new process for indexing flash files.
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Start with Local Search Engine Optimization

April 7, 2008 // Drew Stauffer

Whether you’re beginning a new SEO campaign or restructuring an existing strategy, you know that you have a long road ahead of you.

Starting with local search engine optimization can be a great way to give your site an initial performance boost while you build long-term results.

This article is going to focus on two aspects of local search engine optimization:

1. What local search engine optimization can do for you
2. How to optimize for local search
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Who’s running your SEO firm?

March 28, 2008 // Drew Stauffer

Being employed by an agency and having my own SEO firm, I talk shop to a lot of individuals about SEO. Often, SEO is very new to people and I end up having to do a lot of talking. I certainly don’t mind though because I love what I do and I could talk about it all day long.

What I don’t understand is when clients want to rule the SERPs, seemingly want to know everything about SEO, hire you to do their optimization, and then they don’t want to implement the SEO that your firm suggests. It’s almost like they like the idea of SEO but not the actual work.
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Directories for Links or Traffic?

November 21, 2007 // Drew Stauffer

Easy inbound links…ahh if only they were really that easy, or are they? We’ve all seen those ads that promise manual submissions to hundreds of directories for some fee. But then again, most of us know that the majority of traffic from search engines comes from the 4 big ones, Google, Yahoo, MSN, and Ask.

So is it a wise investment in your marketing plan to purchase this service? I guess it depends on what you’re trying to achieve. I can’t see actually obtaining that much traffic from an obscure search engine that no one has heard of, but the chances of Google seeing your listing in their directory and giving you credit for a link is a lot better.

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Organic SEO - Now is the Time

November 1, 2007 // Drew Stauffer

Organic SEO consists of optimizing websites naturally with good keyword research, developing with web standard code, and letting the search engines do their work. Implementing an effective viral marketing campaign to obtain easy inbound links is also a great way to boost your rankings, but once again you want it to occur naturally, hence the organic SEO.

In case you haven’t been paying attention to any Internet news lately, Google is trying to scare people from buying links solely for the purpose of manipulating their rankings. Honestly I don’t really have a problem with this because I have never really gotten into buying links. I mainly practice organic and on-site SEO which I feel benefits my clients the most since many of them are smaller companies that do not have thousands of dollars to devote to an ongoing SEO campaign.

Start today developing your website with quality on-site SEO and you won’t have to worry about chasing algorithms or the latest trends in Internet marketing. Organic SEO is and continues to be a cost effective way to dominate the SERPs.

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13 Easy Steps to On-Site SEO and How to Implement Them

October 18, 2007 // Drew Stauffer

Developing a strong website that’s easy for the search engines to catalog and index is all about following a few simple steps. Site structure can be your best friend when it comes to getting high search engine rankings and once you have established that perfect site structure your website can continue to grow and adapt with the search engines.

There are many sites out there that list which on-site SEO elements are most important and what aspects you need to pay more attention to but this list will explain what each element is and how to use and implement them to your advantage. This list also offers ways to keep the on-site SEO user-friendly to maximize your results.

It doesn’t matter if you’re developing websites for a mom and pop local plumber or a multi-million dollar agency that will have thousands of dynamic pages, the same 13 steps to on-site SEO will need to be applied to each.
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Please welcome Jaimee Wolbert, guest blogger extraordinaire

May 24, 2007 // Drew Stauffer

Jaimee is a Search Engine Optimization analyst and is going to be helping out from time to time with her insightful posts on SEO and Search Marketing trends. Her first post is about how easy it is to confuse your clients with excessive metrics when it comes to Search Engine Optimization. Look for her post coming soon and please give her a warm welcome.

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Do You Have Time to SEO?

April 30, 2007 // Drew Stauffer

When any business begins to think about how they are going to implement a Search Engine Optimization campaign they basically have two choices. Despite the many SEO Dos and Don’ts, they can try and carry out an effective campaign through in-house staff, or outsource the job. Both of these choices raise many obstacles that need to be considered. Stoney deGeyter has written Fifty Questions You Need Answered Before Starting Your SEO Campaign which breaks down most of the scenarios a business man or woman need to consider before diving into their own SEO campaign.

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SEO for the President of the United States

April 25, 2007 // Drew Stauffer

Neil Patel from Pronet Advertising recently had an interview with Fred Stutzman, from techPresident about the benefits of SEO for potential candidates running in the next presidential election. Neil pointed out that there are many SEO strategies that candidates can take advantage of in order to give them the most search engine exposure, but what they really need to worry about is negative or bad press. Read SEO 101 For Campaigns for all of Neil’s tips.

What would your tips be for the president of the United States if he asked you?

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SEO in South Carolina

April 23, 2007 // Drew Stauffer

Search engine optimization, website design, and web development are moving me to Greenville, South Carolina. I have worked in San Diego for the past six years as a website designer and developer and have loved everyday of the beautiful Southern California weather. Working for large companies has given me a very talented edge in the design and search engine optimization world. Although I have enjoyed my time in California, I am looking forward to bringing my skills and knowledge to Greenville. The excitement and pizzazz of a new town is a marketing adventure.

Any other marketers in the area want to say hi?

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