Why You Need SEO

Recent Tweets

Over the past decade, SEO, or search engine optimization, has become a huge buzzword that puts many companies into a state of frenzy. The majority of Internet traffic is propelled by the major search engines like Google, Yahoo, and MSN. If your website is not being found or cataloged by the search engines, you are losing out on an incredible amount of traffic.

SEO target marketing is the best way to take advantage of this traffic for your website.

Many companies will hire an SEO firm only to leave them months later with no rewards. Nine times out of ten this happens because the SEO firm doesn't properly explain and give reasonable expectations for their clients. Organic SEO, or listings that are not paid for, take time. Your company is not going to jump to the top of Google in a month, and if it does, you can guarantee that it's not going to stay there. One way that you can protect your business when hiring an SEO firm is to learn a few things about SEO target marketing, copywriting with keywords, and the basic DOs and DON'Ts of effective search engine optimization.

Before hiring any company, ask them exactly how they are going to optimize your website and compare that data with the data from other SEO companies.

Below are a few key SEO tips that any website can use to begin to succeed on the search engines. These tips in no way complete your search engine optimization, but they are a start.

SEO Tips

Unique and Descriptive Titles

According to the W3C, a page title should be no more than 70 characters, anything over that and there’s a good chance it won't get listed. Stuffing your title with multiple keywords is not a successful SEO copywriting technique and is not going to help your website get listed.

Instead, it is better to keep your titles short, descriptive and to the point. Often you can search on many social media sites like del.icio.us, digg and reddit to see what users are looking for. You can adjust your titles to reflect popular terms and phrasing. You can also pay attention to pay-per-click ads.

Many times companies will have an entire department that is devoted to the marketing of their pay-per-click ads, so their ad verbiage is thoroughly researched and by learning from their target marketing techniques, you won't have to do the research.

Understanding these simple, effective SEO tips can make a big impact on the overall success of your SEO target marketing.

Targeted Keywords

Organic search engine optimization is organized by targeting specific keywords and phrases in the content of your website. To decide what keywords your website will target, you must first analyze what keywords get traffic and the percentage of traffic they receive.

Target reasonable keywords

The first mistake that a lot of inexperienced optimizers make is targeting keywords that have a great deal of traffic. This method can seriously backfire and waste many hours of analyzing data. If you are targeting keywords that everybody else is, then you can assume that the traffic is very competitive on those terms.

As an alternative, your SEO copywriting can target "long-tail" keywords. Long tail keywords are 3 or 4 keyword combinations that are very specific and usually have a lot less traffic and competition. These combinations also target users who are closer to buying a specific service or product. SEO target marketing with less competitive keywords can greatly increase both website traffic and sales conversions.

Examples of long tail keywords:

mountain biking -
2,980,000 results on Google

mountain biking on majestic mountain -
888,000 results on Google

Using a keyword like mountain biking, you are going to target anyone who has a question about mountain bikes and unless your website has EVERYTHING to do with mountain biking you are most likely going to lose that traffic to more highly indexed and comprehensive sites such as About.com or Wikipedia.org.

If you target mountain biking on Majestic Mountain, you narrow the field down considerably by attracting users who are actually interested in a specific service: mountain biking on Majestic Mountain.

Keywords in Your Crosslinks

Keywords in your crosslinks are a huge part of SEO and this factor can be frequently overlooked. Even SEO companies and copywriting professionals can fail to incorporate this key SEO strategy. Search engines travel from website to website through links. One way that Google, Yahoo, and MSN analyze the value of your site is through the inbound links pointing to it. One of the most beneficial SEO tips to incorporate is the use of keywords in your crosslinks, both throughout your site and to other external sites.

Examples of keywords in your crosslinks:

Poor linking - To learn how to clean stainless steel pots and pans after those messy holiday meals, click here.

Quality linking - Learn how to clean stainless steel pots and pans after those messy holiday meals.

By using keywords in your crosslinks you are giving the search engines more information about your website. Using “click here” says nothing about your content or where the link is going. Notice while you’re scanning through this site that a lot of the links have keywords in them, creating more value for each link.

This SEO copywriting and linking method has an added benefit: users, who often simply scan headings and links on a page, will gain more information from crosslinks that incorporate keywords.

Proper Website Development

Accessible website development and complying with W3C web standards is crucial to search engine rankings and compatibility. Website development has to do with the way the website is built and developed. There are many different ways to build websites but if you want your website to be well-optimized, you have to comply with web standards.

Search engines have to be able to read and scan the content on every page to determine what the website is about. Flash sites, flash splash pages, or websites that are built with frames offer no opportunity to get indexed by search engines because they hide the content. No matter how large your website is, how effective your SEO target marketing techniques, how well-researched your keywords are, or how great your site looks, the search engines will never be able to index content they can’t find.

Our experienced SEO firm will work with the content, follow proper web standards, and use the correct markup that will allow your website to perform at its best on the search engines.

Offering SEO target marketing and tips is only the beginning at Alibi Productions. If you would like to take your website to the next level contact us today to learn how your site can achieve increased visibility on the search engines.

Commenting is not available in this section entry.

Look in the archives