What is SEO or Search Engine Optimization?

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Search engines are constantly evolving and those who market themselves on search engines must adapt with the changes to be successful.

Often in the search community there is a new technique or hack that people are convinced will help them rocket to the top of the rankings, but the fact is there is no one sure fire way.

Reading a recent post at Search Engine Watch, I came across an article titled, "What Are SEO Best Practices?" Author Eric Enge breaks down SEO in an easy to understand four-step process:

To get the full story, check out SearchDay. I also offer many quick references and tips that can help with SEO DOs and DON'Ts.

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