What is SEO or Search Engine Optimization?

Search engines are constantly evolving and those who market themselves on search engines must adapt with the changes to be successful.

Often in the search community there is a new technique or hack that people are convinced will help them rocket to the top of the rankings, but the fact is there is no one sure fire way.

Reading a recent post at Search Engine Watch, I came across an article titled, "What Are SEO Best Practices?" Author Eric Enge breaks down SEO in an easy to understand four-step process:

• Subject-Matter Expertise
• Information Architecture
• Technical Implementation
• Marketing

To get the full story, check out SearchDay. I also offer many quick references and tips that can help with SEO DOs and DON'Ts.

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