Website Promotion Schedule for 2008

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Online marketing and website promotion is a long and grueling task. You need to make sure that you’re staying on top of many elements and consistently moving forward.

The easiest way to do this is by making a list or schedule of tasks that you want to achieve and stick to it.

Since you can market and promote your website in so many ways its best to pick out just a few routes and focus your efforts. We’ll take a look at a few of these options and explain effective methods for organizing your time into digestible chunks.

Website promotion through commenting

There are a few reasons why commenting on other peoples blog can be good for you.

Increased Exposure

Every time you leave a comment on someone’s blog there is a good chance that they are going to check out your site. There is also a good chance that other commenter’s are going to check out your blog too.

If you post frequently on popular blogs other users are going to start to recognize your name and check out your blog more often. If you post creative content on your blog it is only a matter of time before someone who checks out your blog finds something useful that they will link to.

Make Friends

When you spend a decent amount of time on someone else’s blog commenting and getting into the conversation, naturally you are going to form some sort of relationship with that blogger. After all, that’s what blogging is all about.

I have been asked to be a contributor on various blogs based solely on the comments I have left. Since I left insightful comments they felt that I would be a good match to write for their blog. When I write on other blogs, my traffic goes up because people want to know more about who wrote which article.

Get Links

Lastly, if you can find blogs where the comments are not rel=”nofollow”, the comments you leave are going to give you a little link juice. Check out Joost de Valk’s SEO link analysis plugin for Firefox. When you check your links in Yahoo Site Explorer and Webmaster Tools you can see which links count and which ones don’t. It’s a great tool that cuts down a lot of confusion and time when it comes to easy inbound links.

Try to leave three comments a day on various blogs and after a few months these are quickly going to add up.

Website promotion by writing quality articles

Writing articles that are essentially just elaborate blog posts are also a great way to promote your website. Many times a thorough blog post can easily turn into an article, just like this one might be.

Ideally what you want to do is post the article on your own site first and let it get indexed. Maybe even get a few links to it. Then once your article is indexed on your own site you can submit it to various article directories. This way when someone searches for your keywords or even the article title, your site comes up first, and then the various places you submitted it to.

Schedule Some Time

Just like writing blog posts, articles take time. I personally try to schedule at least one article every two weeks. I would love to write more but I have a full-time job as an Interactive Designer and Director of Organic Search and also two freelance companies that I design and develop for. Needless to say, my time is somewhat limited. But I still find the time to write. Enjoying your work and staying focused on your goals will make it easier to put in this extra effort.

Submit, Submit, Submit

There are numerous directories out there and the more you submit to the more exposure you’re going to get. If you submit your articles to the free-for-all directories that don’t allow you to keep links, make sure you write a few crafty bios that contain varying anchor text that will link back to your website. This will look more natural to Google instead of using the exact same anchor text for every submission.

Not all of your submissions are going to get accepted so it’s important to keep track of the directories that accept and the ones that don’t.

Find New Material

If you’re struggling to come up with new content, spend time in some of your niche forums and blogs. You can scan these places for questions that others have asked and you can answer them and create a great piece of content for your website.

Just like they say in school, if you have a question there’s a good chance that three other people do too. Just multiply that by all the bloggers and commenter’s in your niche and you’ll likely end up with a pretty decent audience.

Google Groups, Yahoo! Answers and even Craigslist Forums are great places to start.

At first, shoot for one article a month. Hopefully this won’t make you feel overwhelmed and it’s a fairly easy task to achieve. Then spend the next three weeks submitting it to the directories of your choice. You’ll create a routine that will continually build your web presence.

The world is your oyster

Like I said before, there are numerous ways you can promote and market your website online, but the point is that you want to keep some sort of schedule that makes the promotion of your site both manageable and effective.

If you don’t like any of the suggestions above you can also take advantage of:

Directory Submissions

Most of the time with the better directories you have to pay to play, but its great exposure.

Press Release Submissions

Once again you’re definitely going to have to pay, but more importantly you want to make sure you have good, quality content. It will do you no good to pay $349 to submit a press release that nobody wants to read.

Social Media Domination

Digg, Reddit, StumbleUpon, and the list goes on and on. If you get involved with any of these sites you can use the commenting guidelines above to keep your drive alive. I would stick with one or two until you get the hang of it. Don’t set up profiles everywhere, you’ll never keep up.

Does anyone have any other ideas that would make the scheduling of website promotion easier? Let us know in the comments below.

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