How to make your marketing strategies go viral

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Social Media can be a great outlet to try and start your viral marketing campaign, but you need to know how the game works first. Learn 5 easy ways to take your ideas to the next level.

Implementing an effective viral marketing strategy is a good way to get people talking about your business. Viral marketing or "word of mouth" marketing is what you want, and it’s the best way to get your business to work for you. But how can you implement an effective viral marketing strategy?

Many times a successful viral marketing campaign can be developed through pre-existing social networks or online communities like Twitter, Facebook, LinkedIn, Flickr, or digg. By using the information you find on these social networks you can determine what your market wants and needs. The viral marketing campaign tools and techniques described below can also be used to develop an effective strategy for your business.

Give Services or Products Away

On this site I am giving you quite a few tips that can help you start your viral marketing campaign. People love FREE stuff. It is quite possibly the most powerful word that people respond to. The idea is that you attract people’s attention with free services or products then begin to sell them the entire package. Even in a worst-case scenario when you can’t convert a consumer into a sale, you are still providing the consumer with a service for free which will in turn give you positive feedback. Companies often have a hard time figuring out what services or products to give away. Think about all the questions you get in a day. Are their any similarities? Put together lists of frequently asked questions and actually provide good answers that they can take away and use.

Make it Easy

Make it easy for people to receive your free gifts. If they have to click 3 times and fill out a form most likely they will not go through all the trouble. Over 70 percent of Internet viewers search at work and many companies have firewalls that do not permit downloads from unknown sources. Some companies will attach a file to an email for people that inquire about their company. This can be a great tactic for implementing an effective viral marketing strategy if approached properly. Make your free gifts easily accessible and only allow minimal restrictions. Signing up for a free newsletter is a great way to get user email addresses and keep them updated on your business. Each newsletter you send out can include free helpful information and encourage them to pass along the information to their friends.

Offer Rewards

Once you make your free services easy to obtain, reward users for passing along the information. If you receive a new client from a referral, reward the referral so that they will continue to spread your message. Many companies offer a finder’s fee for new clients that come from referrers. This can generate incredible word of mouth. In this day and age every other person is interested in the Internet and wants to know how to gain exposure. If you can keep people happy they will definitely spread the word and help make your viral marketing campaign a success.

Keep it Interesting

Nobody wants useless crap, they want something they can use and that’s going to benefit them. If you spend your time giving away nonsense it will negatively affect your business. It will be more worthwhile to think about what people really want then to waste your time putting together material that is going to give you no return. If you're having trouble figuring out what your customers need, visit online forums for ideas. See what people in your industry are talking about and what questions are being asked. Use these ideas to develop a viral marketing strategy that targets the interests or needs of your market.

Be Controversial

Controversy stems gossip. People love to gossip, so if you can find a way to harness some decent gossip, the marketing takes care of itself. You don’t need to be rude or try to personally hurt anyone but often when you present your opinion in a strong voice there’s a good chance that someone will disagree. Hollywood spends a lot of marketing dollars on who’s doing what. In turn they create a great deal of buzz. This is one of the most effective and simple viral marketing tools.

Create Your Own Buzz

Once you have established your free services and have worked to get the word out, it’s time to keep people involved. Create your own blog where you can talk about all the new and exciting things that are happening in your company. This is also a very good platform to exercise your controversial opinion. Blogging is a great way to keep interested viewers involved and keep them returning to your site. When users begin to return to your site, you build a community. Make sure you keep up with your community and comments. It is very important to make sure you have a voice when someone is responding to your blog. If they post a comment that has a few questions and you never check your blog or comment back, then you’re missing the whole point. Stay involved to maintain the momentum of your viral marketing campaign.

These are just a few helpful viral marketing tools that can easily help you when implementing an effective viral marketing strategy. If you would like to learn more about viral marketing and creating a solid buzz for your business, please contact Alibi Productions today.

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