Targeted, Personalized Email Marketing – How to Market to Your Clients

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Personalized and targeted email marketing is one of the easiest ways to promote yourself to your existing clients. Repeat business is always easier to obtain than new business.

Repeat business is always easier to obtain than new business. With existing clients you don’t have to waste numerous man hours convincing them that your services are worth it, but how to do market to your existing clients?

Reach out to your existing clients with a targeted email that’s personalized to them and their business marketing needs. By letting your clients know what’s going on with your business, you’re keeping them up to date with the latest trends.

In an industry that changes often, like Internet marketing, there are always new ways to get your name out there. Throughout the course of a month, I probably discover at least one if not more new ways to market myself and many of them can be used for my clients as well.

Keep track of your research and list all the possibilities that can benefit each one of your clients. At the end of the month, send a personalized email that’s targeted to that specific client with all the new possibilities for them to consider.

Worst case scenario: your client doesn’t take you up on your offer. On the other hand, however, you now have additional options and products to add to your list of services.

Your clients can’t purchase what they don’t know about and it’s your job as a marketer to keep them informed. Once a month send out your personalized and targeted emails and market to their needs.

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