Search Quality-Defined by Google

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Having an accessible website is one of the most important aspects of web design. Immediately following accessibility is usability.

If a user cannot figure out how to use your site then they’re not going to stick around.

Have you ever wondered what steps Google takes to maximize usability? Most people might look at a results page from Google and think they just wanted to keep things simple – white page with 10 links to websites and very few distracting elements.

Ben Gomes from Google goes into detail about usability as it relates to search quality and how Google strives to make their search results user-friendly so you can find the websites you want as quickly as possible. Here are a few bullet points from his article:

Check out Ben’s full post to get all the details. Also check out Udi Manber’s post on the introduction to search quality and his previous posts on Google’s rankings and the technology behind Google’s rankings.

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