Optimizing Your Social Media

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The last few weeks I have attended numerous meetups, spoken at multiple presentations at Jackson-Dawson, and worked with many people to demonstrate the value of social media and how it can be optimized for business purposes.

Social media is all about getting involved with other members of the community and interacting with them. Whether you're a cyclist, fortune 500 CEO, or candle maker... social media has a place for you.

The confusion comes when people don't know how to optimize their social media campaign. Remember that, in the vast majority of situations, the main purpose of social media is to drive traffic back to your website, not your twitter account.

I see a lot of people add their twitter and facebook accounts to email signatures and link from one social media account to another, but they never mention their own website. If I'm on your facebook page, I don't want to have to go to your twitter account to try and find the link to your website that may or may not even be there. You're asking a lot of me, and the chances that I'm going to continue hunting for your links gets slimmer the more places you send me.

Businesses spend a lot of time creating products, writing content, and developing websites. At the end of the day we hope that people visit our work and possibly talk about it. It's important to make sure that while we’re getting caught up in the excitement of social media, we're also keeping in mind that the goal is to send traffic back to our sites.

So keep tweeting all day and friending everyone you know on facebook, but make sure you’re making the most of these opportunities by continuing to communicate about the new content or unique features on your website.

If you’d like to see how I use twitter and facebook as part of a comprehensive online strategy, please feel free to follow me @DrewStauffer or friend me on facebook.

What are some other ways you use social media for the benefit of your business? Let me know in the comments below.

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