Getting What You Pay For

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Being a designer, developer, and SEO, I always enjoy perusing other peoples’ sites to see how they lay out their content, write their code, and optimize their pages.

The new design on Jason Santa Maria';s site is incredible, and I love the build of The Posse Foundation. Lately I have also been focusing on reviewing service pages to see how other people explain what they do. SEOmoz does a great job of explaining their services and so does Top Rank Results.

During my search I ran across Shimon Sandler’s site. Shimon works as an SEO consultant and anytime SEO is involved it’s best to give the client as much information as possible. Shimon does a great job of laying out all the small details that clients need to hear. The SEO industry does have its share of shady characters, just like any other industry, and it’s good to know what you’re paying for when you enlist an SEO.

Shimon gives a 16-point list of the services he provides as well as a rundown of his SEO process, deliverables, and pricing. I really liked the fact that he took the extra time to spell out all the tasks he could provide. Additionally, Shimon writes about numerous internet marketing topics, so it is a good site to have bookmarked for anyone in the industry.

I am always intrigued when I speak to clients about their last web designer or SEO. It’s never a good story and they always seem so relieved when they finally feel like someone is listening to them.

I had a client meeting the other day and they told me that they had already been through a few SEOs. I was amazed to see that out of 50 or so pages, nearly all of them had duplicate title tags. Wouldn’t you think that would be the first thing any SEO would take care of? Stories like these help emphasize the value of Shimon’s services breakdown, which clearly spells out he takes on projects so clients will know what they are getting for their money.

What about you, heard any interesting client stories lately? Post them in the comments below.

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