Directories for Links or Traffic?

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Easy inbound links…ahh if only they were really that easy, or are they? We’ve all seen those ads that promise manual submissions to hundreds of directories for some fee.

But then again, most of us know that the majority of traffic from search engines comes from the 4 big ones, Google, Yahoo, MSN, and Ask.

So is it a wise investment in your marketing plan to purchase this service? I guess it depends on what you’re trying to achieve. I can’t see actually obtaining that much traffic from an obscure search engine that no one has heard of, but the chances of Google seeing your listing in their directory and giving you credit for a link is a lot better.

Directories are certainly a way to link build and I also think it’s one of the easiest ways. The only thing you need to watch out for is the value of the directory. If you take up a company on their offer of manual submissions and they submit your site to a bunch of flagged directories you’re going to be hurting your site more than helping.

Do a little research into what directories they submit your site to and make sure none of them have been penalized by Google.

Has anyone had any extremely positive or negative experience when it comes to directory submissions? If so, post your comments below.

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