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What is a blog? Would a blog be good for my company and website? Find out how a blog can give your site better search engine exposure and increase your audience.

Many companies want to get into blogging but they aren't getting the right advice. A lot of companies get excited by what a blog can do for them, but then they get anxious about the interaction of a community.

Let's start off with some basics...

What is a blog?

A blog is basically a CMS (Content Management System). A CMS will allow a user to go into their own website and update content, images, or other elements whenever they want. This can be a great system for anyone who doesn’t want to have to deal with a website development firm on a continual basis.

A blog can be used for a personal or company website. Any website that is online can be turned into a blog. One of the nicest things about a blog is that it’s a dynamic expanding entity. Not like a static website that only gets updated once a year or less, a blog can be updated with content and comments from anyone on a regular basis.

Why would I want a blog?

For the simple reason that you don’t want to have to pay your website development company fee after fee to update your website, you’ll want a blog because you can do it yourself. Once you get your blog setup, everything is up to you. That’s why it’s important that you get the best blogging advice you can when you’re first starting out.

Additionally, search engines tend to favor larger websites. The larger your website, the better chance you have for ranking for a variety of keywords with your organic SEO. Whenever you post a new story or article on your blog you add another page that the search engines will index. Last year alone we were able to add over 75 pages to this website.

So, you want a blog so that you can update your site yourself and begin your own effective search engine optimization while cutting out the middle man. A blog is a timely and cost-effective way to get involved in online marketing and learn as you go. Here are two articles that we highly suggest for blogging advice and SEO strategies:

What can it do for my company?

I work with a lot of large corporations that keep up with online trends, and they get very excited when you talk about blogs, community interaction, RSS feeds, and mass syndication. They’re ready to go until you tell them that people can comment on their blog and technically say whatever they want, then they’re not so excited anymore. Nobody wants to read bad comments about themselves or even worse receive bad publicity.

This is where blogging advice really pays off. The way you setup your blog is very crucial to the amount of control you have over comments and the community that you form. Some simple options:

  1. You can make people log in so that you know who might comment on your site.
  2. You don’t have to let every comment go live on your website. You can personally approve each one before it goes live.
  3. You don't have to allow comments at all.
  4. You can have multiple authors that can contribute to your blog thus giving your blog multiple points of view.

There are hundreds of ways you can control and maximize your blog for your company, you just have to get the right information and have a plan in place. By setting things up correctly, you can begin blogging with the confidence that you have received the best advice to create the most successful website you can.

If you would like to learn more about blogging or have specific questions, please feel free to contact Alibi Productions in Greenville, SC at anytime. We can help you develop a blog, provide information on existing blogs, or consult with you on topics related to any aspect of your web strategy.

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