Posts from SEO

SEO Campaign Management: Getting Started

Your SEO campaign is a vital step to the management of your online business. If consumers don’t know about your products or services they can’t pay you to do what you do best. By planning correctly, your SEO campaign can coincide with your viral marketing strategies, thus enforcing the power of your message.

Website promotion and SEO campaign management is a full time job. There is a lot of research, trend studies, and analyzing statistics that go into any successful web campaign. For small business owners in particular, Internet marketing and promotion can be a cost effective way to maximize results.

Wordpress Theme Development Presents: Elements of SEO

Wordpress themes are an easy way to change the entire look of your website. Free wordpress themes are even better. Every time I develop a new theme for public use I end up using it myself. What can I say, I get too attached.

But as the saying goes, "If you love something, set it free." So, I’ve decided to release my Elements of SEO theme.

Start with Local Search Engine Optimization

Whether you’re beginning a new SEO campaign or restructuring an existing strategy, you know that you have a long road ahead of you.

Starting with local search engine optimization can be a great way to give your site an initial performance boost while you build long-term results.

Who’s running your SEO firm?

Being employed by an agency and having my own SEO firm, I talk shop to a lot of individuals about SEO. Often, SEO is very new to people and I end up having to do a lot of talking. I certainly don’t mind though because I love what I do and I could talk about it all day long.

What I don’t understand is when clients want to rule the SERPs, seemingly want to know everything about SEO, hire you to do their optimization, and then they don’t want to implement the SEO that your firm suggests. It’s almost like they like the idea of SEO but not the actual work.

Directories for Links or Traffic?

Easy inbound links…ahh if only they were really that easy, or are they? We’ve all seen those ads that promise manual submissions to hundreds of directories for some fee. But then again, most of us know that the majority of traffic from search engines comes from the 4 big ones, Google, Yahoo, MSN, and Ask.

So is it a wise investment in your marketing plan to purchase this service? I guess it depends on what you’re trying to achieve. I can’t see actually obtaining that much traffic from an obscure search engine that no one has heard of, but the chances of Google seeing your listing in their directory and giving you credit for a link is a lot better.

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