Posts from Research

Search Quality-Defined by Google

Having an accessible website is one of the most important aspects of web design. Immediately following accessibility is usability. If a user cannot figure out how to use your site then they’re not going to stick around.

Have you ever wondered what steps Google takes to maximize usability?

5 Steps to Improve Conversion Rates

Whether you’re redesigning your website or starting from scratch, you need to make sure that whatever you have online is converting users. Some sites sell products while others measure success by how many users contact them; either way, you have to be able to determine what’s working.

There are many ways to test your website, but the most important step is to just get started. You can debate with colleagues about color and style for weeks, but in the end you have to let the users determine what works and what doesn’t.

How to Get Ideas (for Blog Posts)

Over the last few years I’ve designed, built, and maintained quite a few blogs. Naturally, spending any amount of time writing you’re bound to hit a wall sooner or later, especially when you’re trying to create unique content on a regular basis. I get writer’s block just like everyone else.

Being a blogger, designer, and developer both for my full time job and freelance jobs, I stay pretty immersed in my industry for most of the day. Often, the questions that I get asked give me plenty of ideas for new content, but what if you’re not eating and sleeping your blog topics? I often get asked for blogging advice, so I thought I’d pass on this great tip.

Is Your Website Getting Indexed?

How often do you check to see what pages are indexed by each search engine? If you’re not checking on a regular basis you could be in for a surprise. Yes, Google is the dominant search engine, but Yahoo, MSN and Ask are still going to bring you a decent amount of traffic.

We recently re-organized an older site and re-wrote all the content to optimize it for a new set of specific keywords. After 301 re-directing the old pages and submitting the XML sitemaps to Google, I gave it some time to see what pages were going to get indexed.

Blog Posts That Get Attention

Over the next couple of months I am going to run a few experiments. Currently when I post anything, it’s usually fairly extensive. I figure if I’m going to take the time to write something then it needs to get my complete attention.

I have over 30 blogs in my RSS reader and I’ve noticed that a lot of big names in the industry post a lot of short posts.

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