Posts from November 2010

BMW US Manufacturing Gets Redesigned

Working on a brand as prestigious as BMW really makes me excited to be a designer. While I was involved in the last BMW redesign process, this time around I played a much larger role in the overall direction of the website.

One of the biggest challenges with the new redesign was the number of orphaned pages throughout the site. When the site was in flex it allowed us to add a lot of useful tidbits of content without having them actually live in any particular section. When moving out of flex, we wanted to create a more structured navigation. The JMG team worked very closely with the client on minimizing the amount of clicks the user had to make to navigate around the site.

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