Posts from October 2010

Content Strategy for the Web: Book Review

Content strategy is a fairly new term in the design, development and publishing industry and thankfully everyday its becoming more and more acknowledged. It’s not that we haven’t been performing content strategist type roles, but now we have defined a specific title.

Content strategy, at a very high level, relates to how content is organized, written and how it moves through your organization. If you’ve ever had to deal with generating content with more than a few people for any company you’ve no doubt realized how painful the process can be. Everybody has an opinion about content but not everyone is a qualified writer.

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