Posts from November 2007

Directories for Links or Traffic?

Easy inbound links…ahh if only they were really that easy, or are they? We’ve all seen those ads that promise manual submissions to hundreds of directories for some fee. But then again, most of us know that the majority of traffic from search engines comes from the 4 big ones, Google, Yahoo, MSN, and Ask.

So is it a wise investment in your marketing plan to purchase this service? I guess it depends on what you’re trying to achieve. I can’t see actually obtaining that much traffic from an obscure search engine that no one has heard of, but the chances of Google seeing your listing in their directory and giving you credit for a link is a lot better.

Is Your Website Getting Indexed?

How often do you check to see what pages are indexed by each search engine? If you’re not checking on a regular basis you could be in for a surprise. Yes, Google is the dominant search engine, but Yahoo, MSN and Ask are still going to bring you a decent amount of traffic.

We recently re-organized an older site and re-wrote all the content to optimize it for a new set of specific keywords. After 301 re-directing the old pages and submitting the XML sitemaps to Google, I gave it some time to see what pages were going to get indexed.

Next Generation Warfighter from Milliken Military

Milliken Military produces some of the world’s most technologically advanced fabrics. I recently got a chance to work with Milliken on their new website and SEO campaign, and I must say that it gave me so much more respect for the men and women who fight for our country every day.

Some of the materials that Milliken focuses on include: flame-resistant clothing, extreme cold and wet weather gear, high performance combat uniform materials, baselayers and knits, and dress uniform materials.

Targeted, Personalized Email Marketing – How to Market to Your Clients

Personalized and targeted email marketing is one of the easiest ways to promote yourself to your existing clients. Repeat business is always easier to obtain than new business. With existing clients you don’t have to waste numerous man hours convincing them that your services are worth it, but how to do market to your existing clients?

Reach out to your existing clients with a targeted email that’s personalized to them and their business marketing needs. By letting your clients know what’s going on with your business, you’re keeping them up to date with the latest trends.

Organic SEO – Now is the Time

Organic SEO consists of optimizing websites naturally with good keyword research, developing with web standard code, and letting the search engines do their work.

Implementing an effective viral marketing campaign to obtain easy inbound links is also a great way to boost your rankings, but once again you want it to occur naturally, hence the organic SEO.

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