The last couple months I’ve been so busy with work that I haven’t had time to write anything new. I’ve wanted to, I really have, but at the end of the day I was so drained that I couldn’t even form a cohesive sentence. After feeling that way for too long, I decided I needed to find an outlet to take my mind off things. Sure I could play golf or go on an exciting shopping spree (#sarcastic) with my wife, but those activities tend to take a long time. I needed something that could get me away quickly.
Working on a brand as prestigious as BMW really makes me excited to be a designer. While I was involved in the last BMW redesign process, this time around I played a much larger role in the overall direction of the website.
One of the biggest challenges with the new redesign was the number of orphaned pages throughout the site. When the site was in flex it allowed us to add a lot of useful tidbits of content without having them actually live in any particular section. When moving out of flex, we wanted to create a more structured navigation. The JMG team worked very closely with the client on minimizing the amount of clicks the user had to make to navigate around the site.
Content strategy is a fairly new term in the design, development and publishing industry and thankfully everyday its becoming more and more acknowledged. It’s not that we haven’t been performing content strategist type roles, but now we have defined a specific title.
Content strategy, at a very high level, relates to how content is organized, written and how it moves through your organization. If you’ve ever had to deal with generating content with more than a few people for any company you’ve no doubt realized how painful the process can be. Everybody has an opinion about content but not everyone is a qualified writer.
"We need a layout for this page in a few hours. I don’t have the copy yet; I’m not sure everything that’s going on the page, but I need it done ASAP. Thanks."
Does this sound familiar? As a designer this kind of thing happens A LOT, and it's not exactly the best setup to get your creative juices flowing. Luckily, I've found a few strategies that provide me with consistent sources of inspiration – even for those "hair on fire" situations.
Just a few weeks ago, my wife and I got back from one of the most beautiful tropical places we’ve ever been. Growing up on the beaches of Florida, just the idea of sun, sand, and surf doesn’t immediately make me swoon, but the island of San Pedro, Belize did.
We left South Carolina early Tuesday morning and were on the beach by 1pm. A fairly short trip for feeling like you’re in the middle of nowhere. Our resort/cabana #1 was amazing, the people were very hospitable, and every bike ride or walk was a new adventure.