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Easy Inbound Links

August 14, 2007 // Drew Stauffer

Here’s a Quick Tip:
Getting easy inbound links (IBLs) isn’t always the easiest assignment. The most straight forward way is to create good useful content that other users will naturally want to link to. This method is great but it takes time. Another technique for getting easy inbound links is to follow the leader. Just like with keyword research, it’s often suggested that you look at your competitor to see what terms they are targeting. This works the same way for inbound links.

Use Yahoo Site Explorer and analyze your competitor’s links. If you take some time and go through their list you can get a lot of the same easy inbound links for your site. Download SEO for Firefox from Aaron Wall and you can also analyze which links are passing PR. Visit each one of these sites and look for your competitor.


Are they in the Top Commentators list?
Often this list is only on the homepage and it usually passes PR. Contribute to the blog and you can make the list too - a quick and easy strategy for building inbound links.

Are they in the comments for that blog?
Not every blog uses the nofollow attribute, but the ones that do should be on your radar because they present a very easy opportunity for attaining inbound links. Comment on these blogs and the link back to your site will count.

What if I can’t find them?
If you can’t find them in either place, try a find and replace for either their company name or the name of the person you’re stalking (thanks for making stalking cool again Sphinn).

I still can’t find them on the page
If you still can’t find your prey, view the source code and search again for their company name or personal name. If there’s a link to their site you’ll find it in the code.

Once you finally find their link you can decide if a little amount of effort can get you the same link.

Other Easy Links

  • Directories are typically recognized as sources for attaining easy inbound links
  • Post of Job Opening…easy inbound link (not the most ethical choice if you don’t actually have a position available)
  • Contact your alma mater. There always happy to hear how great you’re doing and often have alumni pages that offer easy inbound links

If you’re in a competitive market, you can easily find sites with thousands of links in Yahoo Site Explorer. Studying these links and going after the same sources can be an effective and easy way to establish inbound links to your site.

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Speak your mind
15 responses so far ↓

  • 1 Sujan Patel - Link building Tips // Aug 14, 2007 at 7:53 pm

    Great tips. Link building is never an easy thing but good tips on making it less confusing

  • 2 Sue K // Aug 15, 2007 at 3:21 pm

    SEO for Firefox stopped working for me when I upgraded Firefox, someone else on a forum said they had the same issue.

  • 3 Drew Stauffer // Aug 15, 2007 at 5:50 pm

    @ Sujan

    Thanks Sujan I saw that you just wrote some posts on link building too and it made me think of so many new points to add to my list but I thought I’d just link to yours.

    @ Sue K

    hmmm…I’m using Firefox 2.0.0.6 and mine seems to be working fine on both the mac and pc. After you upgrade Firefox does it ask you to check on updates for your older plugins?

  • 4 Sue K // Aug 15, 2007 at 5:56 pm

    Drew, no it didn’t ask me that.. I need to check that out!

  • 5 Drew Stauffer // Aug 15, 2007 at 6:04 pm

    @ Sue

    I guess worst case scenario…you could always remove the plugin and just download it again.

  • 6 Charles // Aug 16, 2007 at 3:19 pm

    nice article thanks, I have to say that link building is an extremely time consuming task, sometimes spending hours finding the right site that will accept the link. A good idea is to use a website promotion company.

    Also I think that keyword research is vital becasue there is no point in using a keyword that no one searches for.

  • 7 Drew Stauffer // Aug 16, 2007 at 3:55 pm

    @ Charles

    I couldn’t agree with you more. I find it amazing when clients just HAVE to use a certain keyword, even when I show them that it doesn’t get any traffic.

  • 12 Donna // Apr 19, 2008 at 1:25 pm

    I have used Yahoo Site Explorer to check out how many inbound links my competitors have but hadn’t thought to actually check out which inbound links they had. Thanks.

  • 13 Drew Stauffer // Apr 19, 2008 at 6:13 pm

    @Donna

    Yeah you can get some good leads by following their leads. You just gotta keep hunting :)

  • 14 Alan // Jun 12, 2008 at 8:02 am

    Great Articl as always

    Alan
    http://www.lettingsmatch.com

  • 15 Gary // Jun 18, 2008 at 8:11 am

    Interesting Article

    Gary
    http://www.stortfordlocal.co.uk

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