Entries from April 2007

Do You Have Time to SEO?

April 30, 2007 // Drew Stauffer

When any business begins to think about how they are going to implement a Search Engine Optimization campaign they basically have two choices. Despite the many SEO Dos and Don’ts, they can try and carry out an effective campaign through in-house staff, or outsource the job. Both of these choices raise many obstacles that need to be considered. Stoney deGeyter has written Fifty Questions You Need Answered Before Starting Your SEO Campaign which breaks down most of the scenarios a business man or woman need to consider before diving into their own SEO campaign.

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How to Present with Professionalism

April 26, 2007 // Drew Stauffer

After you’ve landed your big client and slaved over the design for weeks with no sleep, it’s time to present your work. You convinced your client to spend a great deal of money, and your presentation is an opportunity to show them why choosing you was the best decision they ever made.

In today’s market, everybody has a nephew that can design a website and it is important to set yourself apart from everybody else. As a designer, it’s not enough to just have a good portfolio; you need to carry through on the other aspects of business. Often, presenting your work and getting the client to approve the design is the most extensive part of the entire development process. Designs are rarely approved without the client requesting revisions. This can be a very time consuming process if you don’t approach the design presentation with professionalism and confidence. You need to anticipate the needs of your client and deliver a well-presented product.

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SEO for the President of the United States

April 25, 2007 // Drew Stauffer

Neil Patel from Pronet Advertising recently had an interview with Fred Stutzman, from techPresident about the benefits of SEO for potential candidates running in the next presidential election. Neil pointed out that there are many SEO strategies that candidates can take advantage of in order to give them the most search engine exposure, but what they really need to worry about is negative or bad press. Read SEO 101 For Campaigns for all of Neil’s tips.

What would your tips be for the president of the United States if he asked you?

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SEO in South Carolina

April 23, 2007 // Drew Stauffer

Search engine optimization, website design, and web development are moving me to Greenville, South Carolina. I have worked in San Diego for the past six years as a website designer and developer and have loved everyday of the beautiful Southern California weather. Working for large companies has given me a very talented edge in the design and search engine optimization world. Although I have enjoyed my time in California, I am looking forward to bringing my skills and knowledge to Greenville. The excitement and pizzazz of a new town is a marketing adventure.

Any other marketers in the area want to say hi?

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Website Ranking: Important Factors

April 5, 2007 // Drew Stauffer

Many factors determine how well your website will rank on the search engines. Unfortunately, a lot of these factors can vary greatly depending on who you talk to. SEOmoz has released version two of their search ranking factors, where they ask many leading professionals the same questions, allowing you to compare their answers side by side.

Here is their list of the Top 10 Positive Factors:

  1. Keyword Use in Title Tag
  2. Global Link Popularity of Site
  3. Anchor Text of Inbound Link
  4. Link Popularity within the Site’…
  5. Age of Site
  6. Topical Relevance of Inbound Lin…
  7. Link Popularity of Site in Topic…
  8. Keyword Use in Body Text
  9. Global Link Popularity of Linkin…
  10. Rate of New Inbound Links to Site