← You Want Link Bait, Here It Is! The Power of a ReDesign →

How to Write Blog Posts to Increase Search Engine Traffic

February 19, 2007 // Drew Stauffer

Businesses put a lot of time and energy into website development, design, blogs, and search engine optimization. These elements need to be implemented into a website in order for it to be indexed and perform well on the search engines. But once you’re done, you’re not really done, you’re just beginning. Since you were wise enough to implement a blog into your website, you can now utilize this feature to create content that is going to increase your search engine traffic and exposure.

The nice thing about writing blog posts to boost your search engine traffic is that a lot of the thought process has already been developed while constructing the foundation for your website. Hopefully, you took the time to carefully research the keywords that are targeted on each particular page of your site. All you need to do now is write your posts with those keywords in mind and direct your links to those pages. It can be really simple if you organize your website design and development and plan everything out.

Here’s an easy formula to follow:

You chose to target keyword A for page2.html in the development of your website, use that formula when you are thinking of posts and article ideas.

  • In your blog, write a post with keyword A in your title…something catchy, more info on that over here at seomoz or copyblogger
  • Write in-depth and informative content related to keyword A
  • Target keyword A in a link from your post to page2.html
  • When appropriate, link out to other authorities that can offer more information about your keyword topic (Use this tip with caution. While you are trying to give the user more info and get the attention of the other site – thus possibly getting a link back to your site – you should try to strike a balance so that the effectiveness of your post is maximized without excessive links out from your site)
  • Remember to vary the way you link keyword A to page2.html (did you target long-tail keywords? Those are very easy to alter)
  • Repeat this process on each post for all pertinent keywords throughout your site

The nice thing about this formula is that you actually tackle quite a few of the common marketing questions that challenge many business owners.

Common business marketing questions:

Q. We have a website…now what?

A. Writing informative posts and articles re-iterating your keywords will only build your prominence on the search engines for your particular keywords.

Q. We have a blog, but what do we write about?

A. Now you will have at least a post for every keyword in your site…the more posts on each keyword topic, the better.

Q. How do we create link bait?

A. Writing content rich articles and posts that are targeted with your keywords both in your content and witty titles will attract users, thus creating link bait.

Business can easily get side tracked with all the commotions of new clients, old clients, and day-to-day affairs. This focused plan will keep your business on a steady path and not have you chasing this month’s new trend in search engine marketing and website promotion. These steps will likely take a while to fully implement, but if applied correctly and consistently they can help promote, market, and develop your site as an authority in your niche. In time your posts will increase your presence on the search engines and increase your overall traffic.

Technorati Tags: , , , ,


Don't forget to subscribe to the Alibi Productions feed!

Related Articles:


Speak your mind
5 responses so far ↓

  • 1 Misti // Feb 21, 2007 at 2:39 am

    I think this content helped me a lot to write blogs.Thanks.GReatttt Stuff.

  • 2 dreras // Feb 21, 2007 at 4:52 am

    No Problem Misti :)

  • 3 dualaudi // Mar 1, 2007 at 6:58 am

    I’m always learning something new in the way of working on my personal blogs… thanks for the tips! i DIGG it!

  • 4 drew // Mar 7, 2007 at 4:52 am

    thanks dualaudi. the constant quest for knowledge is exciting.

  • 5 Paul // Jan 3, 2008 at 6:20 pm

    Very useful information on the art of writing posts that will attract traffic. Good plan to make a good blog over time.

Leave a Comment