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You Want Link Bait, Here It Is!

February 12, 2007 // Drew Stauffer

Link bait is what you need, but what’s the best way to go about achieving it? We all know quality content is the best source of link bait, but what is quality content? Andy Hagans’ lays out all you need to know when it comes to good link baiting and with his simple formulas, link bait doesn’t seem so hard. Here are few examples:

Title, maybe the most important part of link bait:

  • Who Else Wants [blank]?
  • The Secret of [blank]
  • Here is a Method That is Helping [blank] to [blank]
  • Little Known Ways to [blank]
  • Get Rid of [problem] Once and For All

Quality Content

  • News Hook
  • Resource Hook
  • Contrary Hook
  • Humor Hook
  • Tool Hook
  • Giveaway Hook
  • Research/Statistics Hook

Packaging and Formatting

  • Scannability
  • Take down your ads
  • Images are good

Promotion

  • Digg
  • Delicious
  • Netscape
  • StumbleUpon
  • Reddit

Check out Andy Hagans’ Ultimate Guide to Linkbaiting and Social Media Marketing article for a complete break down on each section. It doesn’t get more in-depth than this.

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