What is SEO or Search Engine Optimization?
January 18, 2007 // Drew Stauffer
Search engines are constantly evolving and those who market themselves on search engines must adapt with the changes to be successful. Often in the search community there is a new technique or hack that people are convinced will help them rocket to the top of the rankings, but the fact is there is no one sure fire way.
Reading a recent post at Search Engine Watch, I came across an article titled, “What Are SEO Best Practices?” Author Eric Enge breaks down SEO in an easy to understand four-step process:
- Subject-Matter Expertise
- Information Architecture
- Technical Implementation
- Marketing
To get the full story, check out SearchDay. I also offer many quick references and tips that can help with SEO DOs and DON’Ts.
Technorati Tags: SEO, Search Engine Optimization, marketing
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1 response so far ↓
1 Seo company // Jan 31, 2007 at 2:04 am
“Marketing: Formerly known as “link building,” in 2007 we will begin to think of this as marketing and promotion”
Nice forcasting. It does seem to be heading that way.
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